The sports game market in Iowa is growing rapidly as the biggest sports game is slated for this weekend.
Brian Ohorilko, Iowa racing and gaming administrator, says all of the state’s casinos now have sports betting – and many add to that. “Some of the casinos that got into the game early with online sports betting are starting to buy their second website with a custom brand,” explains Ohorilko.
He says it was a natural evolution of the 18 month old industry. “Each casino can have three individually tagged websites … all of them have one and many of them are now entering into their second agreements,” he says.
Ohorilko says other sports game companies are now viewing Iowa as a requirement that you go to a casino to report on January 1st. “This market has been inundated with new applications – companies wanting to enter the market,” says Ohorilko.
According to Ohorilko, gambling is a bright spot for the industry affected by the pandemic. “We’re seeing really good numbers right now and I think we’ll continue to see market growth over the next few months. We’re not looking obviously related to the pandemic – we’re not seeing superbowl parties. We miss that this year, ”said Ohorilko.
He says the loss of these parties is part of the overall impact of the pandemic that has hit general casino business this year. “The number of visitors is still significantly lower than last year at this point in time. Income is starting to drop a little, ”says Ohorilko. Ohorilko says visitor numbers won’t improve until people feel better about going out and doing things in public.
He says casinos should have the benefit of operating months this year when they were closed last year due to pandemic restrictions.