What to know
- Hard Rock International is giving cash rewards to its employees in several states to thank them for their efforts during the coronavirus pandemic.
- The global casino and hotel company is one of the numerous US companies that issued cash bonuses or higher wages for workers during the pandemic. Jim Allen, Chairman and CEO of Hard Rock, says the company is giving bonuses in locations adjacent to New Jersey and Florida.
- They are a thank you for the good customer service and recognition for the added challenge the pandemic brings.
Hard Rock International is handing out cash rewards to its employees in several states, including New Jersey and Florida, to thank them for their efforts, including perseverance during the coronavirus pandemic.
The global casino, entertainment, and hotel company, headquartered in Davie, Florida, is one of numerous US companies to offer cash rewards or higher wages for workers during the pandemic.
Hard Rock chairman and CEO Jim Allen said Tuesday the company is giving awards in areas other than Atlantic City and Florida, but would not say where or what percentage of the company’s global workforce will receive the payments.
The rewards are intended to thank the workers for the good customer service. But they are also a recognition of the added challenge the pandemic brings.
“It is important not to forget the work they are doing during these difficult times,” said Allen. “These are clearly challenging times and it is an expression of our appreciation.”
In Atlantic City, awards will exceed $ 1 million divided among 2,184 workers: 1,822 hourly workers will receive $ 250 apiece; 197 supervisors or employees receive $ 500 each, 165 managers receive $ 1,000 each.
“I’m thrilled,” said Simei Yu, a waiter at a Hard Rock restaurant who has been with the company since the casino opened in 2018. “We take a lot of precautionary measures. It definitely takes more time: more hand washing, more disinfection of everything. But we do it.”
Hard Rock also gave a total of $ 2 million in bonuses to nearly 2,900 workers in Atlantic City last January before the pandemic hit. These payments were a reward for achieving the company within 10% of its business goals for the year.
In 2020, like virtually every other casino company, the company failed to achieve its goals. Atlantic City casinos were closed for 3 1/2 months and continue to operate at only 25% of capacity under state restrictions.
But in the months it has been operating, Hard Rock has done well, according to its Atlantic City President Joe Lupo. Combined table game and slot machine sales increased 12.5% to $ 83.3 million in the fourth quarter of 2020. The other eight Atlantic City casinos fell nearly 30% overall in this category.
Other casino companies, including four in the Chinese enclave of Macau, announced employee bonuses last month: SJM Holdings; MGM China; Wynn Macau and Melco Resorts and Entertainment.
Companies in a variety of other industries also issued bonuses or raises last year to thank employees for continuing their work during the pandemic.
These include Amazon; Walmart; Best buy; Aim; Home Depot; Hormel Foods; and JM Smucker.